Local, and here for you.

York SEO Company

With our experience and dedication to cutting-edge search optimization strategies, we’re going to improve your ability to generate high-quality traffic and conversions.


✓ Higher search rankings!
✓ Increased organic traffic!
✓ Increased brand visibility!
✓ Increased sales and leads!
✓ Real, lasting search rankings!

Real, honest results from a hard-working, local SEO Company.

Trusted by single Entrepreneur’s to Company’s with over 70+ locations Nationwide.

Jason Shaffer Group Digital Marketing brands we've partnered with.

Learn about our York SEO Services.

If you’re looking for a reliable local, national or eCommerce SEO Company, my name is Jason Shaffer, and my team and I are here to help.

Why choose our York SEO Company?

You’re here because your website is not properly optimized for maximum search visibility. You probably receive a very limited amount of organic traffic related to non-branded keywords referring to the types of products and services you offer. This results in very little website conversion. Not being seen by potential customers in organic search results is incredibly frustrating. Worse is knowing these potential customers are finding your competitors instead. Having the most well-designed site in the world won’t get you far if the right people can’t find it. The trick to achieving a strong online presence on popular search engines comes from effective search engine optimization with the right SEO company. With over 10+ years helping businesses gain higher visibility in search engines, here’s what you can expect from a Jason Shaffer Group SEO strategy;

  • Higher search rankings for branded/non-branded keywords
  • Increased organic traffic to your website
  • Increased brand awareness and authority
  • Increased number of sales and leads
  • Big improvements and long-lasting results
  • Increased value perception over your competition

The reality is that SEO has many different moving parts and algorithms that need to be fine-tuned in order to achieve success in SERPs (search engine result pages) and Google Maps. Google has made it abundantly clear that only authoritative sites delivering content that relates to the users’ search intent will receive increased rankings in search results. With this in mind, to deliver your business the best results, our SEO strategies are designed to address the critical elements of search engine optimization resulting in higher rankings for your business.

Another benefit to working with our York SEO company is that we already have an understanding of the local market and competition. Understanding and actively monitoring your local competition is necessary, from analyzing their current rankings and backlink profiles to watching how they react to your search engine ranking growth. We will develop a strategic, on-going plan tailored specifically for your business which will include;

  • Comprehensive audit of your entire website
  • Analyze current keyword rankings and opportunities
  • Develop a keyword strategy for new keywords and key-phrases
  • Competitor research; website, content and keyword rankings
  • Find/implement technical optimization opportunities
  • Develop high quality content/landing pages for target keywords
  • Develop high quality city/service pages
  • Develop high-quality backlinks from local, authoritative websites
  • Website maintenance: audits, on-page optimization, site-maps
  • Monitor and track keyword ranking changes
  • Monitor and track competition ranking changes

The Critical Elements

It’s important to understand there is no cookie-cutter strategy when it comes to search engine optimization, as every website is unique in it’s content, localization, products, services and most important, the business it represents: yours. As Google continues to make SEO more sophisticated through algorithm changes and the implementation of AI (artificial intelligence), the need for high-quality content and a diverse backlink profile becomes more important. Our search engine optimization strategies address the critical elements needed to achieve success, which include:

  • Keyword research (volume, competition)
  • On-site architecture (meta, tags, keyword density, alt tags)
  • High-quality content generation
  • Technical SEO (schema, redirects, performance, maintenance)
  • Building a strong backlink profile
  • Internal link structuring
  • Outbound link structuring
  • Citation management (auditing and building)
  • Optimization of Social profiles
  • Google/Bing Maps optimization
  • Website maintenance
  • Monitor and track keyword ranking changes
  • Monitor and track competition

Realistically, there are over 200 ranking factors utilized by Search Engines. As part of our partnership and Jason Shaffer Group’s commitment to excellence, we will assess and prioritize these factors on a monthly basis to improve the ranking of your website for specific keywords and an evolved keyword strategy.

Because everyone’s budget is different, we don’t advertise one set monthly cost or offer cookie-cutter packages. There are no hidden fee’s when working with our team and we offer complete transparency into our strategies. You will know exactly what you’re going to get when working with us. We understand that SEO pricing may vary from agency to agency. We know the value of our services and how to deliver growing results. Our SEO pricing will always be fair and competitive in our industry.

We’re highly rated (if not top rated) in the York, PA market for most SEO terms. We’re not gloating but demonstrating that if we can rank well in our own industry against industry-specific competitors, surely we’re going to be an incredible benefit to you and your business. You have absolutely nothing to lose by talking with us.

Jason Shaffer
Founder and Strategist

Meet Jason Shaffer, Founder.

I’ve had a passion for search engine optimization since 2006. In 2012, I decided it was time to leave the Fortune 100 company I worked for and go to bat for business owners, resulting in the formation of our SEO company, Jason Shaffer Group. I wanted to build a small group of passionate professionals that resonated a “no bullshit, all results” brand. I can’t stress enough the importance of building trusting relationships, it’s our core value and what we’ve been founded upon. At the end of the day, our reputation means everything – we’re not successful until we’re confident you’ll speak highly about working with my team and I. Best of all, you’re getting a local business and business owner that’s going to work with you, side by side.

Why do I want you to choose my team and I?

Featured on artlces in WITF, Inc, Entrepreneur and the Central Penn Business Journal.

  • We believe in complete transparency of our process and how we work to provide you results
  • We have a proven track record of success with small businesses and large well-known brands
  • We believe in strong client relationships because our reputation with you matters most
  • All of our clients will speak very highly of us, we’ll even provide you their contact information
  • We have absolutely no long-term contracts, so there’s no stuck feeling
  • We’re honest and set realistic expectations. No smoke and mirrors. No games.

Dominate the Local Map Pack.

York SEO Company Jason Shaffer Group

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