DRIVE TRAFFIC, CONVERT TO SALES
What are the benefits of Ecommerce SEO?
Being successful at ecommerce SEO can be a challenge, because companies like Amazon maintain 35% (+/-) of online sales. Most large retailers saw the value of organic search early on, shifting their marketing strategies to improve their SEO – putting them years ahead. That doesn’t feel great. While it’s the reality, there’s sun shining through. Though large brands are investing in ecommerce SEO, most of your potential competitors are still under-invested and pouring money into pay-per-click and paid media, providing you plenty of opportunities. This adds to the need to hire a reputable and experienced ecommerece SEO agency. When implementing a successful ecommerce SEO campaign, the benefits really shine through.
- High converting organic traffic
- Cost-effective alternative to traditional marketing
- Re-marketing capability through social media and email
- Optimizied products and product display
- Improved site speed and user experience
- Brand credibility and visibility over your competitors
- Lower paid-search costs
What’s required for Ecommerce SEO?
An ecommerce SEO campaign requires a hefty amount of keyword research to identify traffic-driving and buying-intent keywords. Being aware of your keyword strategy and content development is essential, as you want to avoid keyword cannibalization and thin content entirely. Keyword cannibalization is one of the most significant issues in regards to ecommerce SEO. It’s quite common to see a lot of ecommerce stores duplicate product pages, product pictures, and pricing with no regard to on-site structure or content. With a commitment to unique content for every category and product page, as well as utilizing a few advanced SEO techniques, you can altogether avoid cannibalization and thin content issues while being rewarded with increased organic ranking.
What is keyword research?
Keyword research is the practice of discovering popular product and product-specific terms and phrases that users are searching for based on search volume. We’ll work to identify the keywords relevant to your ecommerce store, analyze the competitiveness of each keyword, and consider the search volume each keyword is estimated to receive.
Prioritizing categories and product pages is essential. Often, the broad term for a product group is searched more than a specific product, making a category page a critical landing page. Developing a category landing page requires optimized on-site architecture, optimized URLs, quality content, and strategic internal link structuring. Leveraging schema, catchy meta-data, and a strong backlink profile, you’re going to see increased rankings for products and categories, as well as better click-through and conversion rates.
Realistically, there are over 200+ ranking factors utilized by popular search engines. We will assess and prioritize these ranking factors on a routine basis to improve the ranking of your ecommerce store for specific keywords and an evolving keyword strategy. Our ecommerce SEO strategy includes technical and on-page auditing, creating and modifying content, and building a robust backlink profile through outreach and paid placements.
With the proper website optimizations in place, building a diverse backlink profile is the most crucial, expensive, and time-consuming process of an ecommerce SEO campaign. Link building is the process of getting other websites to link back to yours and your products, which in turn drives referral traffic and increases a site’s authority. It’s also one of the most important ranking factors in how search algorithms determine which sites rank in search results. Backlinks are a strong signal to search engines that your site is a quality resource worthy of ranking for your target keywords.
Data-driven decision making
We pride ourselves on being analytical and making data-driven decisions. As we improve the search visibility of your business and increase website traffic, we will analyze critical metrics including bounce rate and behavioral flow, as well as “call to action” engagement, to make educated decisions on changes to “call to action” placement and lead generation techniques.
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