Local SEO, National SEO and eCommerce SEO

What is Search Engine Optimization?

Search engine optimization (SEO) is the structuring of a website through on-page optimization and off-page optimization techniques in order to gain organic ranking for specific keywords on popular search engines for two clear goals: traffic and conversion. Ensuring the visibility of your website through search engines benefits traffic, conversions, branding and presence – which all impact revenue. Search engines promote authority pages to the top of their organic ranking, so through quality search engine optimization techniques, we’re striving to increase the authority of your website with search engines themselves. Realistically, there are over 200 ranking factors utilized by Google. As part of our partnership and Jason Shaffer Group’s commitment to excellence, we will assess and prioritize these ranking factors on a monthly basis to improve the ranking of your website for specific keywords and a growing keyword strategy. As search engines continue to make SEO more sophisticated through algorithm changes and the implementation of AI (artificial intelligence [RankBrain]), the need for high-quality on-page optimization and off-page optimization becomes more important. Our search engine optimization strategies address the critical elements needed to achieve success, which include:

• Keyword research (volume, competition and trends)
• On-site architecture (meta-data, tags, keyword optimization)
• Technical architecture (schema, redirects, performance)
• High-quality content generation
• High-quality landing pages for keywords, keyphrases
• High-quality city/service landing pages
• Building a strong backlink profile
• Internal link structuring
• Outbound link structuring
• Citation management (auditing and building)
• Optimization of Social profiles
• Map Pack optimization
• Mobile responsiveness

How do we dominate Local SEO?

You’ve heard the term Local SEO quite frequently, but you probably don’t understand the implication. Local SEO is different than traditional SEO, because the primary focus of Local SEO is to increase the rankings of a website in a limited geographic location. Local SEO is an important tool that must be included in your product or service marketing strategy. Most successful companies attribute both referrals and Local SEO as their primary sources of clients and customers. With a successful Local SEO strategy, your business will appear at the top of location specific searches. If you provide a product or service to a specific market, Local SEO is exactly what you need.

At JSG, we understand the importance of having your business display in the local map pack and organic search results. Search has become the most utilized resource in which consumers find local businesses to fulfill their needs, and with our Local SEO services, we’ll help improve your visibility in search engines to grab consumer traffic. In order to do so, we have to satisfy local algorithms and their always-increasing ranking factors. Some of these local ranking factors include;

• Google Business signals
• Bing Business signals
• External citations (auditing and management)
• Local city and service optimization
• Hyper-localized content and keyword optimization
• Local mentions and authoritative backlinks
• Reviews and Reputation management

Search engines are constantly striving to improve local business visibility and display local results when appropriate. Because of this initiative by search engines to provide a boost to local searches, a local SEO campaign is a marketing priority to achieve the best results. Our local SEO services will help your business get found locally, through both the local map pack and location based organic search results.

How do we dominate eCommerce SEO?

Common with all campaigns, keyword research is still the first step in developing an eCommerce SEO campaign. Without an in-depth keyword analysis, you’re literally throwing (whatever you want) against a wall to see what sticks, and you’re not going to know what to truly optimize for to drive traffic and conversions. One thing is certain, you need to be cautious of your keyword strategy: certain keywords are research-intent while some are buying-intent focused. Leveraging both research-intent and buying-intent keywords strategically can greatly evolve your eCommerce store. Who doesn’t want the best of both worlds?

Prioritizing categories and product pages is essential as well. Frequently, the broad term for a product group is searched more than a specific product, making a category page an important landing page. Developing a category landing page requires optimized on-site architecture, optimized URLs, quality content and strategic internal link structuring. If you have a large amount of products and/or categories, writing a unique description for each can be quite tedious, especially if it’s highly competitive, but it must be done.

Being aware of your keyword strategy and content development is important, as you want to avoid duplicate or thin content entirely. Duplicate content is one of the biggest issues in regards to eCommerce SEO. It’s quite common to see a lot of stores duplicate product pages and just make adjustments to product pictures and pricing with no regards to on-site structure or content. With a commitment to unique content for every category and product page, as well as utilizing a few advanced SEO techniques, you can completely avoid duplicate or thin content issues.

Leveraging schema, catchy meta-data and a strong backlink profile, you’re going to see increased rankings for products and categories, as well as better click through rates and conversion rates directly on your eCommerce shop! Whether you already have an eCommerce store established, or you need your eCommerce store rebuilt, we’re prepared to propel you into better rankings!