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Search Engine Optimization

Most effective way to drive traffic.

What is Search Engine Optimization (SEO)?

Visibility for your business in search engines.

Search engine optimization (SEO) is the structuring of a website to optimize for specific keywords on popular search engines and building authority through a strong backlink profile and content for one clear goal: traffic. On-Page optimization is used to allow search engines to crawl, understand and rank your website based on content and relevance to people using search engines to find related information. With On-Page optimization, you’ll typically find the flow of a website to be favorable and optimized for page-speed, user experience and navigation.

Search engine optimization goes much deeper than structuring your website. Depending on your business, you’re going to need a local or national campaign. If your business is capable of serving clients over 2,000 miles away, your SEO strategy is going to be completely different than a business who serves clients within 15 miles. Understanding how potential customers or clients are trying to find resources, services or products in your industry through specific keywords or search phrases is a crucial step in the beginning stages of developing an SEO strategy. Growing the authority of your website through reputation, content, structure and a strong back-link profile with a targeted keyword strategy will get results.

Search engines are constantly updating and modifying algorithms to improve performance and results delivered to it’s users. In order to make sure your website is adhering to the guidelines set forth by search engines, taking advantage of positive ranking opportunities, utilizing quick-changing best practices and growing it’s page authority, you’re going to want to partner with a knowledgeable Harrisburg SEO team.

What’s involved in an SEO strategy?

Here’s how the Jason Shaffer Group tackles SEO.

When you hire Jason Shaffer Group, our first steps include a deep examination of your website, keywords, back-link profile and your competition. The information we find from our audit will be crucial in helping us develop and implement the appropriate search engine optimization strategy for your business.

If we’re optimizing for a local SEO, we’ll start by building quality city/service pages based on local relevant keywords. Then we’ll restructure the website where needed: including titles, meta data, natural content with optimal keyword density, internal links, relevant out-bound links and more. We’ll write content appropriate for those pages and start building your websites authority through outreach, social signals and directories. In local SEO, consistent NAP (name, address and phone number) across all business mentions and citations is extremely important to optimize for map pack listing. We’ll audit and manage local citations monthly for accuracy while making the necessary changes needed to keep your business information consistent.

If we’re optimizing for a national SEO, our strategy starts by defining short-term and long-term goals based on keyword and search phrase volume. We’ll work to identify high-volume and low competition keywords and search phrases we can target through valuable content and quickly start ranking your website for, as well as identify high-volume and medium to high competition keywords and search phrases we can begin to rank for. We’ll build site authority through quality content targeting specific keywords and search phrases, and start developing a strong authoritative backlink profile to drive your website up the rankings!

Jason Shaffer Group Harrisburg SEO Company Dashboard

Detailed monthly reports included

We’re great at enterprise SEO if you’re looking to rank on a national level. If you’re looking to break through locally, we’re already well connected and established in Philadelphia SEO, Pittsburgh SEO, Harrisburg SEO, York SEO, Allentown SEO and Lancaster SEO!

We would love to setup a meeting with you!