Link Building Expert

Link building is one of the most sophisticated and essential services of any successful SEO campaign. Backlinks are considered to be the most important ranking factors in how search algorithms determine which sites rank. Though not all links are created equal, you must adhere to industry best practices at all times.

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AUTHORITY BUILDING

What is Link Building?

Link building is the process of getting other websites to link back to yours (referred to as building backlinks), which in turn drives referral traffic and increases a site’s authority. It’s also one of the most important ranking factors in how search algorithms determine which sites rank in search results. Building links is an on-going, time-consuming process that is a tactic used in Local SEO, Ecommerce SEO, and National SEO because links are a strong signal to search engines that your site is a quality resource worthy of ranking for your target keywords. Because of the importance of link building, we actively maintain relationships with several hundred influencers and content publishers that provide relevant contextual links that will improve your site’s search ranking.

It’s essential to understand it can take a while to create an active backlink profile, and that not all links are created equal. Often the most expensive part of any SEO campaign is the link building process, as the process involves content, public relations, and negotiations, not to mention appropriate content placements for industry-specific blogs (i.e., seasonal).

Link building doesn’t just stop at external links; internal linking is also an essential part of the process. Since we can’t typically control how an external site links to yours, interlinking your pages with rich anchor text can play a significant role in ranking and authority distribution to other pages on your website.

What are the benefits of Link Building?

Link building gets a lot of bad publicity and is often considered to be a tactic to avoid. That’s one of the biggest misconceptions externally of the SEO industry. Though Google is always updating its guidelines and algorithms for link building, there are professional and respectable ways to approach link building that will help your business reach maximum organic visibility in search. As a reputable link building company, we work with hundreds of influencers, content writers, and public relations firms to acquire high-quality links that are essential to growing a site’s authority – benefiting organic search ranking. The benefits of link building include:

  • Increased domain and page authority
  • Referral traffic from relevant sources
  • Increased brand visibility
  • Increased brand authority
  • Better conversion rates
Learn more about us
Link Building services team the Jason Shaffer Group reviewing publisher metrics
Link Building services team the Jason Shaffer Group discussing past disavow lists

96%

Did you know that Google drives 96% of mobile search traffic? That’s a lot, considering 52% of web traffic is mobile.

82%

Did you know that 82% of smartphone shopping conduct “near me” searches? Improving the demand of local SEO.

$4t

Did you know global retail ecommerce sales will reach $4.5 trillion dollars by 2021? Improving the demand of ecommerce SEO.

All information provided by blog.hubspot.com

An SEO testimonial by Heather Jones

Jason lives, eats, breathes and barely sleeps in order to ensure his clients reach their intended customers. Jason has an amazing personality and he really understands and speaks the language of [SEO]. He is a true professional. I highly recommend him for you and your business.”

Heather Jones

All-In Insulation

STRATEGIES TO ACQUIRE QUALITY LINKS

What’s included with our Link Building services?

We have an arsenal of high-powered links from just about every type of industry. We actively maintain relationships with several hundred influencers and content publishers that provide relevant links that will improve your site’s search ranking. We have worked hard to build and maintain a high number of direct relationships with marquee publishers that have a DA (domain authority) rating of 30 to 90. That means the lowest DA we actively work with is 30, and each month we invest ample time to maintain the quality of our publisher network.

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