What is Link Building?
Link building is the process of getting other websites to link back to yours (referred to as building backlinks), which in turn drives referral traffic and increases a site’s authority. It’s also one of the most important ranking factors in how search algorithms determine which sites rank in search results. Building links is an on-going, time-consuming process that is a tactic used in Local SEO, Ecommerce SEO, and National SEO because links are a strong signal to search engines that your site is a quality resource worthy of ranking for your target keywords. Because of the importance of link building, we actively maintain relationships with several hundred influencers and content publishers that provide relevant contextual links that will improve your site’s search ranking.
It’s essential to understand it can take a while to create an active backlink profile, and that not all links are created equal. Often the most expensive part of any SEO campaign is the link building process, as the process involves content, public relations, and negotiations, not to mention appropriate content placements for industry-specific blogs (i.e., seasonal).
Link building doesn’t just stop at external links; internal linking is also an essential part of the process. Since we can’t typically control how an external site links to yours, interlinking your pages with rich anchor text can play a significant role in ranking and authority distribution to other pages on your website.
What are the benefits of Link Building?
Link building gets a lot of bad publicity and is often considered to be a tactic to avoid. That’s one of the biggest misconceptions externally of the SEO industry. Though Google is always updating its guidelines and algorithms for link building, there are professional and respectable ways to approach link building that will help your business reach maximum organic visibility in search. As a reputable link building company, we work with hundreds of influencers, content writers, and public relations firms to acquire high-quality links that are essential to growing a site’s authority – benefiting organic search ranking. The benefits of link building include:
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- Increased domain and page authority
- Referral traffic from relevant sources
- Increased brand visibility
- Increased brand authority
- Better conversion rates