Meet the driving force behind our business.
Jason Shaffer
Founder | Strategist
Jason Shaffer is the founder of Jason Shaffer Group, LLC, obviously. With an extensive background in Digital Marketing. Jason Shaffer has an impressive drive for designing and implementing strategies for small to medium businesses to drive real results. He believes in honesty, integrity and building long-term relationships with each of his clients. He has built the foundation of his business on these core values.
Alicia Shaffer
Creative Director
Alicia is the driving force behind a lot of creative design for small to medium businesses, executed in their Websites and Social platforms. She brings an unrivaled ability to put together stunning creative colors and staged elements that always hit the exact spots our clients are looking for. With a background in corporate merchandising, she’s the perfect fit for our creative side.
Deidre Wissman
Content Specialist
Deidre is the foundation behind the content for most of our client base. Executing on keyword research and content strategies that fulfill our search engine optimization services, Google AdWords creatives and Facebook call-to-actions. With a background in product marketing for a Forbes top 100 company, her content is designed to deliver results.
Brief History
From idea to inception
One thing is for sure, I’ve had a love for the Internet since I first got my hands on a broadband connection from Comcast in 1997, at a lightning-fast 3MBPS. Thanks to my parents who enabled my future, even though they hated my new found passion for never leaving the computer. I spent every minute of my time learning to build websites and applications. Once College came around, I was told on my first day of class to not return until the final. Why? While the professor was teaching basic programming skills on the first day, I sat in the back building a peer-to-peer pong game, gave the kid next to me the link and we spent the rest of the 60 minute class playing pong. Unfortunately, at the end of my third semester, I grew incredibly bored of my College education and dropped out in 2002.
I spent the next decade learning a lot of valuable skills and lessons in the business world; relationship building, business management, digital marketing and search engine optimization. I spent a lot of time connecting with industry influencers, learning best practices and absorbing as much information as possible. While this is prior to 2012, the basic foundation will always remain in place, but it’s the ability to constantly learn, move forward and adapt that will keep us ahead of our competition. In 2011, I struggled with the idea of starting my own business focused on digital marketing and search engine optimization, the thought was scary but my ambitions had other plans. I knew I wanted to put my skill-set, drive to learn, drive to implement and get results to work for other businesses, but the obstacle standing in my way was fear, fear of cutting away from the comfort of a stable job and steady paycheck. With the support of my wife and my parents, I put my ducks in a row and jumped ship. A clean cut, clean start, without a client base. Some call it incredibly risky, but knowing what I’m capable of, Jason Shaffer Group hit the ground running in 2012 and hasn’t looked back since.
Company Mission
Build for tomorrow, because everyone else is still working on today.
Jason Shaffer Group is focused on helping small to medium businesses over-come the obstacles of a quick-changing digital landscape. Our focus is to remain small and personal but deliver outstanding results while building an incredibly strong portfolio of clients. We’re capable of partnering with almost any type of business and actively work with medical billing company’s, real estate brokers, limousine services, restaurants, fitness trainers and many more! While we may not have a specific niche, we have an extremely low churn rate unlike our big competitors and a very long list of clients. We operate with minimal contracts because we understand long-term contracts just develop negative connotations and a sense of over-commitment or uncertainty. We believe that our work speaks for our business.
Build for tomorrow, because everyone else is still working on today.
What does our motto mean? We’re constantly tackling the changes of tomorrow and preparing your business to adapt and stay ahead of the curve. Our passion to constantly learn new marketing techniques, understand algorithmic changes, identify trends, analyze insights and build relationships with our clients, makes us the best fit for any business. We’ve built the ultimate team to keep your business moving forward, together.