
NATIONAL SEO COMPANY
Be An Authoritative Brand
National SEO requires a complex search strategy that leverages a great deal of keyword research, competitor insights, strategic planning, and patience. When identifying and conquering highly competitive keywords is the goal, our national SEO processes have withstood the test of time (and many core algorithm updates). We have the experience and industry insight to keep your national SEO strategy ahead of the curve. Let us send you a proposal, today!
87%
Google holds 87% of search engine market share.
200+
Google uses over 200 ranking factors in its algorithms.
Competitive keyword ranking
Identify and target the most important buyer-intent keywords for your business or industry that will drive critical traffic to your website.
Increase brand authority
Increasing ranking for highly searched keywords not online increases brand awareness, but the value of your brand.
Improve sales and leads
Data-driven decisions for “call to action” placement and lead generation techniques from detailed website analytics.
Absolutely No Contracts
We hate contracts as much as the next guy, as they provide a sense of uncertainty, so we threw them out completely.
Set Monthly Fees
No hidden fee’s, no surprises, and no up-charges. Premium SEO services, without large-agency pricing models.
15+ Years of Experience
I (Jason Shaffer) have been developing and implementing strategic SEO campaigns since the beginning of 2004.


“
JSG has been incredible to work with. Our site required some major updates on the development side of things and Jason knocked it out of the park. After one week of our updated site being live, we noticed a dramatic increase of leads. We’re looking forward to continuing our relationship with Jason as he continues to build our SEO and optimize our site.”
Theresa Messenger
Power Train Sports

What is National SEO?
National SEO is the process of optimizing your website for frequently searched buyer-intent and research-intent keywords that are often high in competition for the two explicit goals of traffic and conversion. Empowering the visibility of your website through search engines benefits traffic, conversions, branding, and authority – which all impact revenue. Search engines promote highly authoritative sites to the top of their organic ranking. Through a complex and detailed search engine optimization strategy that includes complete website optimization, detailed keyword analysis, and a strict backlink building campaign, we can achieve the authority with search engines needed to drive your business to the top.
Included with our National SEO services
Assessing campaign strategy and implementing key tactics on a scheduled basis is imperative to making sure your business stays in line with evolving best practices. Our national SEO services will help your business dominate in search. What can you expect from our national SEO services?
- AI Search/LLM optimization (ChatGPT, Perplexity, Google Gemini)
- Keyword research (volume, competition and trends)
- On-site architecture (meta-data, tags, keyword optimization)
- Technical architecture (schema, redirects, performance)
- Landing page optimizations for keywords, keyphrases
- Building a strong backlink profile
- Internal and outbound link optimization
- “Call to Action” placement tracking and optimization
- Business and directory citation management
- Data-driven decisions based on analytics, behavior flow, and user experience
- Competitor analysis, search result recording and monitoring
- We do offer Google Ads management for National SEO clients
Grow with a National SEO Company
Realistically, there are over 200+ ranking factors utilized by popular search engines. As part of our partnership and commitment to excellence, we will assess and prioritize these ranking factors on a routine basis to improve the ranking of your website for specific keywords and an evolving keyword strategy. Our National SEO strategy includes technical and on-page auditing, competitor analysis, creating and modifying content, and building a robust backlink profile through outreach and paid placements
The priority is to develop a group of target keywords based on search volume, buyer-intent likeliness, and competition. We then take our list of keywords and separate “low hanging fruit” from highly-competitive terms. This strategy allows us to identify keywords with low competition that we can accelerate ranking for in the early stages of our approach. Analyzing keywords related to the way consumers find your product or services is essential to website architecture, including navigation, internal links, structure, and content – which all impact search rankings.
What is keyword research?
Keyword research is the practice of discovering popular product and service-specific terms and phrases that users are searching for based on search volume. We’ll work to identify the keywords relevant to your business, analyze the competitiveness of each keyword, and consider the search volume each keyword is estimated to receive each month.
As search engines continue to make National SEO more sophisticated through algorithm changes and the implementation of Search AI (RankBrain) and Natural Language (BERT), the need for high-quality on-page optimization and off-page optimization becomes more important. Our search engine optimization strategies are designed to address the critical elements needed to achieve success in search. The critical elements we address routinely are available below.
What are “critical elements”?
There are key optimizations that help improve search ranking, which include schema, optimized meta-data, page-speed (including caching and image compression), mobile responsiveness, content optimization, and user experience.
With the proper website optimizations in place, building a diverse backlink profile is the most crucial, expensive, and time-consuming process of a National SEO campaign. Link building is the process of getting other websites to link back to yours, which in turn drives referral traffic and increases a site’s authority. It’s also one of the most important ranking factors in how search algorithms determine which sites rank in search results. Backlinks are a strong signal to search engines that your site is a quality resource worthy of ranking for your target keywords.

Valuable keyword rankings
and incredible results.
Grow business revenue through search without contracts.