Did you know that 61% of marketers say improving SEO and growing their organic presence is their top marketing priority?


Did you know that organic search engine optimization is about 5.66 times better than paid search advertising?


Did you know that between 70 to 80% of search engine users are only focusing on the organic search results?

All information provided by blog.hubspot.com


Be An Authoritative Brand

National SEO requires a complex search strategy that leverages a great deal of keyword research, competitor insights, strategic planning, and patience. When identifying and conquering highly competitive keywords is the goal, our national SEO processes have withstood the test of time (and many core algorithm updates). We have the experience and industry insight to keep your national SEO strategy ahead of the curve. Let us send you a proposal, today!

Local SEO Company Testimonial

JSG has been incredible to work with. Our site required some major updates on the development side of things and Jason knocked it out of the park. After one week of our updated site being live, we noticed a dramatic increase of leads. We’re looking forward to continuing our relationship with Jason as he continues to build our SEO and optimize our site.”

Theresa Messenger

Power Train Sports


What is National SEO?

National SEO is the process of optimizing your website for frequently searched buyer-intent and research-intent keywords that are often high in competition for the two explicit goals of traffic and conversion. Empowering the visibility of your website through search engines benefits traffic, conversions, branding, and authority – which all impact revenue. Search engines promote highly authoritative sites to the top of their organic ranking. Through a complex and detailed search engine optimization strategy that includes complete website optimization, detailed keyword analysis, and a strict backlink building campaign, we can achieve the authority with search engines needed to drive your business to the top.

Grow with a National SEO Company

Realistically, there are over 200+ ranking factors utilized by popular search engines. As part of our partnership and commitment to excellence, we will assess and prioritize these ranking factors on a routine basis to improve the ranking of your website for specific keywords and an evolving keyword strategy. Our National SEO strategy includes technical and on-page auditing, competitor analysis, creating and modifying content, and building a robust backlink profile through outreach and paid placements

The priority is to develop a group of target keywords based on search volume, buyer-intent likeliness, and competition. We then take our list of keywords and separate “low hanging fruit” from highly-competitive terms. This strategy allows us to identify keywords with low competition that we can accelerate ranking for in the early stages of our approach. Analyzing keywords related to the way consumers find your product or services is essential to website architecture, including navigation, internal links, structure, and content – which all impact search rankings.

What is keyword research?
Keyword research is the practice of discovering popular product and service-specific terms and phrases that users are searching for based on search volume. We’ll work to identify the keywords relevant to your business, analyze the competitiveness of each keyword, and consider the search volume each keyword is estimated to receive each month.

As search engines continue to make National SEO more sophisticated through algorithm changes and the implementation of Search AI (RankBrain) and Natural Language (BERT), the need for high-quality on-page optimization and off-page optimization becomes more important. Our search engine optimization strategies are designed to address the critical elements needed to achieve success in search. The critical elements we address routinely are available below.

What are “critical elements”?
There are key optimizations that help improve search ranking, which include schema, optimized meta-data, page-speed (including caching and image compression), mobile responsiveness, content optimization, and user experience.

With the proper website optimizations in place, building a diverse backlink profile is the most crucial, expensive, and time-consuming process of a National SEO campaign. Link building is the process of getting other websites to link back to yours, which in turn drives referral traffic and increases a site’s authority. It’s also one of the most important ranking factors in how search algorithms determine which sites rank in search results. Backlinks are a strong signal to search engines that your site is a quality resource worthy of ranking for your target keywords.

What’s included with our National SEO services?

Assessing campaign strategy and implementing key tactics on a scheduled basis is imperative to making sure your business stays in line with evolving best practices. Our national SEO services will help your business dominate in search. What can you expect from our national SEO services?

  • Keyword research (volume, competition and trends)
  • On-site architecture (meta-data, tags, keyword optimization)
  • Technical architecture (schema, redirects, performance)
  • High-quality content optimizations
  • High-quality landing pages for keywords, keyphrases
  • Building a strong backlink profile
  • Internal link structuring (and auditing)
  • Outbound link structuring (and auditing)
  • Citation management (auditing and building)
  • Mobile responsiveness/implementation
  • Data-driven decisions based on analytics, behavior flow, and user experience
  • Competitor analysis and monitoring

How Our National SEO Agency is Using AI

Our National SEO agency leverages AI to analyze extensive data sets, uncovering the latest trends in search behavior and allowing us to formulate SEO strategies that are effective and highly adaptable. The predictive power of AI positions us uniquely, enabling us to foresee and adapt to shifts in popular keywords and search queries, which is critical in developing content that stays in step with the dynamic search engine algorithms. By utilizing AI, we stay ahead, anticipating changes in online search behavior and ensuring that our clients’ websites align with the latest search engine standards, enhancing their visibility and competitive edge. Our commitment to integrating cutting-edge technology into our SEO strategies means that when you choose our team for your SEO needs, you’re working with a team embracing a forward-thinking approach that keeps your search visibility ahead of the competition.

National SEO services team the Jason Shaffer Group looking at reports
National SEO services team the Jason Shaffer Group discussing goals for clients
National SEO services team the Jason Shaffer Group reviewing client metrics