National SEO Services

National SEO requires a complex search strategy that leverages a great deal of keyword research, competitor insights, strategic planning, and patience. When identifying and conquering highly competitive keywords is the goal, choosing a national SEO company with over 15 years of genuine experience is a priority.

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BECOME A NATIONAL AUTHORITY

What is National SEO?

National SEO is the process of optimizing your website for frequently searched buyer-intent and research-intent keywords that are often high in competition for the two explicit goals of traffic and conversion. Empowering the visibility of your website through search engines benefits traffic, conversions, branding, and authority – which all impact revenue. Search engines promote highly authoritative sites to the top of their organic ranking. Through a complex and detailed search engine optimization strategy that includes complete website optimization, detailed keyword analysis, and a strict backlink building campaign, we can achieve the authority with search engines needed to drive your business to the top.

What’s required for National SEO?

Realistically, there are over 200+ ranking factors utilized by popular search engines. As part of our partnership and commitment to excellence, we will assess and prioritize these ranking factors on a routine basis to improve the ranking of your website for specific keywords and an evolving keyword strategy. Our National SEO strategy includes technical and on-page auditing, competitor analysis, creating and modifying content, and building a robust backlink profile through outreach and paid placements

The priority is to develop a group of target keywords based on search volume, buyer-intent likeliness, and competition. We then take our list of keywords and separate “low hanging fruit” from highly-competitive terms. This strategy allows us to identify keywords with low competition that we can accelerate ranking for in the early stages of our approach. Analyzing keywords related to the way consumers find your product or services is essential to website architecture, including navigation, internal links, structure, and content – which all impact search rankings.

What is keyword research?
Keyword research is the practice of discovering popular product and service-specific terms and phrases that users are searching for based on search volume. We’ll work to identify the keywords relevant to your business, analyze the competitiveness of each keyword, and consider the search volume each keyword is estimated to receive each month.

As search engines continue to make National SEO more sophisticated through algorithm changes and the implementation of Search AI (RankBrain) and Natural Language (BERT), the need for high-quality on-page optimization and off-page optimization becomes more important. Our search engine optimization strategies are designed to address the critical elements needed to achieve success in search. The critical elements we address routinely are available below.

What are “critical elements”?
There are key optimizations that help improve search ranking, which include schema, optimized meta-data, page-speed (including caching and image compression), mobile responsiveness, content optimization, and user experience.

With the proper website optimizations in place, building a diverse backlink profile is the most crucial, expensive, and time-consuming process of a National SEO campaign. Link building is the process of getting other websites to link back to yours, which in turn drives referral traffic and increases a site’s authority. It’s also one of the most important ranking factors in how search algorithms determine which sites rank in search results. Backlinks are a strong signal to search engines that your site is a quality resource worthy of ranking for your target keywords.

Data-driven decision making

We pride ourselves on being analytical and making data-driven decisions. As we improve the search visibility of your business and increase website traffic, we will analyze critical metrics including bounce rate and behavioral flow, as well as “call to action” engagement, to make educated decisions on changes to “call to action” placement and lead generation techniques.

Learn more about us
National SEO services team the Jason Shaffer Group looking at reports
National SEO services team the Jason Shaffer Group discussing goals for clients
National SEO services team the Jason Shaffer Group reviewing client metrics

61%

Did you know that 61% of marketers say improving SEO and growing their organic presence is their top marketing priority?

5.66X

Did you know that organic search engine optimization is about 5.66 times better than paid search advertising?

80%

Did you know that between 70 to 80% of search engine users are only focusing on the organic search results?

All information provided by blog.hubspot.com

An SEO testimonial by Mark Sussman

Jason and I have worked together for a number of clients and I’ve seen how powerful his SEO strategies are. Rather than just asking clients for a list of keywords, Jason gets to know his clients’ product/service and then does extensive research to find those keywords that maximizes traffic to the client’s website. The results are increased sales. I’ve work with him to help companies with established websites as well as when he’s built attractive, user friendly websites. Either way, the clients definitely appreciated the results.”

Mark Sussman

Strategic Business Group

NO SEO STRATEGY IS CREATED EQUAL

What’s included with our National SEO services?

When faced with complex algorithms, to succeed in national search, you must partner with a National SEO company with genuine experience. Assessing campaign strategy and implementing key tactics on a scheduled basis is imperative to making sure your business stays in line with evolving best practices. Our national SEO services will help your business dominate in search. What can you expect from our national SEO services?

  • Keyword research (volume, competition and trends)
  • On-site architecture (meta-data, tags, keyword optimization)
  • Technical architecture (schema, redirects, performance)
  • High-quality content optimizations
  • High-quality landing pages for keywords, keyphrases
  • Building a strong backlink profile
  • Internal link structuring (and auditing)
  • Outbound link structuring (and auditing)
  • Citation management (auditing and building)
  • Mobile responsiveness/implementation
  • Data-driven decisions based on analytics, behavior flow, and user experience
  • Competitor analysis and monitoring
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