BECOME A NATIONAL AUTHORITY
What is National SEO?
National SEO is the process of optimizing your website for frequently searched buyer-intent and research-intent keywords that are often high in competition for the two explicit goals of traffic and conversion. Empowering the visibility of your website through search engines benefits traffic, conversions, branding, and authority – which all impact revenue. Search engines promote highly authoritative sites to the top of their organic ranking. Through a complex and detailed search engine optimization strategy that includes complete website optimization, detailed keyword analysis, and a strict backlink building campaign, we can achieve the authority with search engines needed to drive your business to the top.
What’s required for National SEO?
Realistically, there are over 200+ ranking factors utilized by popular search engines. As part of our partnership and commitment to excellence, we will assess and prioritize these ranking factors on a routine basis to improve the ranking of your website for specific keywords and an evolving keyword strategy. Our National SEO strategy includes technical and on-page auditing, competitor analysis, creating and modifying content, and building a robust backlink profile through outreach and paid placements
The priority is to develop a group of target keywords based on search volume, buyer-intent likeliness, and competition. We then take our list of keywords and separate “low hanging fruit” from highly-competitive terms. This strategy allows us to identify keywords with low competition that we can accelerate ranking for in the early stages of our approach. Analyzing keywords related to the way consumers find your product or services is essential to website architecture, including navigation, internal links, structure, and content – which all impact search rankings.
What is keyword research?
Keyword research is the practice of discovering popular product and service-specific terms and phrases that users are searching for based on search volume. We’ll work to identify the keywords relevant to your business, analyze the competitiveness of each keyword, and consider the search volume each keyword is estimated to receive each month.
As search engines continue to make National SEO more sophisticated through algorithm changes and the implementation of Search AI (RankBrain) and Natural Language (BERT), the need for high-quality on-page optimization and off-page optimization becomes more important. Our search engine optimization strategies are designed to address the critical elements needed to achieve success in search. The critical elements we address routinely are available below.
What are “critical elements”?
There are key optimizations that help improve search ranking, which include schema, optimized meta-data, page-speed (including caching and image compression), mobile responsiveness, content optimization, and user experience.
With the proper website optimizations in place, building a diverse backlink profile is the most crucial, expensive, and time-consuming process of a National SEO campaign. Link building is the process of getting other websites to link back to yours, which in turn drives referral traffic and increases a site’s authority. It’s also one of the most important ranking factors in how search algorithms determine which sites rank in search results. Backlinks are a strong signal to search engines that your site is a quality resource worthy of ranking for your target keywords.
Data-driven decision making
We pride ourselves on being analytical and making data-driven decisions. As we improve the search visibility of your business and increase website traffic, we will analyze critical metrics including bounce rate and behavioral flow, as well as “call to action” engagement, to make educated decisions on changes to “call to action” placement and lead generation techniques.
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