Philadelphia SEO Company

Dominate Philadelphia local search markets targeted by your company with our all-inclusive Local SEO strategy.

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Why choose a Philadelphia SEO Company?

Local team, outstanding results

We understand that you’re here because your website is not optimized for maximum search visibility in Philadelphia, PA and surrounding areas. You probably receive a very limited amount of organic traffic from search related to non-branded keywords referring to the types of products and services you offer. This results in very little website conversion. Not being found by potential customers in organic search results is incredibly frustrating. Worse is knowing these potential customers are navigating to your competitors instead. What can you expect from a Jason Shaffer Group Philadelphia SEO strategy?

  • Increased search rankings for both branded and non-branded target keywords
  • Increased organic traffic to your website
  • Increased brand awareness and authority
  • Increased number of sales and leads: retail, phone, email, eCommerce
  • Increased value perception over your competition
  • Large improvements and long-lasting results

Truth is, SEO has many different moving parts that need to be fine-tuned in order to achieve success in search results and the Google Map Pack. Google has made it very clear that only authoritative sites delivering content that relates to the users’ search intent will receive increased rankings in search results. With this in mind, to optimize your business for the best results, our SEO strategies are designed to address the critical elements of search engine optimization resulting in higher rankings for your business.

A major benefit to working with our Philadelphia SEO company is that we already have an understanding of the surrounding market and competition. Understanding and actively monitoring your local competition is necessary, from evaluating their current rankings and backlink profiles to observing how they react to your search engine ranking growth.

Philadelphia SEO Critical Elements

Satisfy key ranking signals

It’s important to understand there is no cookie-cutter strategy when it comes to search engine optimization, as every website is unique in it’s localization, content, products, services and most importantly the business it represents: yours. As Google strives to make SEO increasingly sophisticated through algorithm changes and the implementation of RankBrain (Google artificial intelligence), the need for high-quality content and a diversified backlink profile becomes increasingly important. Our Local SEO strategies address the critical elements needed to achieve success, which include:

  • Keyword research (volume, competition, branded/non-branded key-phrases)
  • On-site architecture (meta-data, title tags, keyword density, image alt tags)
  • High-quality content generation
  • Technical SEO (website performance, schema, redirects)
  • Building a strong backlink profile
  • Internal link structuring
  • Outbound link structuring
  • Citation management (auditing and building)
  • Optimization of Social profiles
  • Google Map Pack optimization
  • Website maintenance
  • Monitor and track competition
  • Monitor and track keyword ranking changes

Realistically, there are over 200 ranking factors utilized by Google. As part of our partnership and Jason Shaffer Group’s commitment to excellence, we will assess and prioritize these ranking signals on a monthly basis to improve the organic ranking of your website for specific keywords and a growing keyword strategy. Depending on the competitiveness of certain keywords, it’s not uncommon for initial strategy implementation to take several months for results to be observed directly in search results.

Jason Shaffer, founder of SEO Company the Jason Shaffer Group

Meet Jason Shaffer, Founder.

I’ve had a passion for search engine optimization since 2006. In 2012, I decided it was time to leave Verizon Wireless and go to bat for business owners, resulting in the formation of our SEO company, Jason Shaffer Group. I wanted to build a small group of passionate professionals that resonated a “no bullshit, all results” brand (sorry to get vulgar). I can’t stress enough the importance of building trusting relationships, it’s our core value and what we’ve been founded upon. At the end of the day, our reputation means everything – we’re not successful until we’re confident you’ll speak highly about working with my team and I.

Why do I want you to choose my team and I?

  • We believe in complete transparency of our process and how we work to provide you results
  • We have a proven track record of success with small businesses and large well-known brands
  • We believe in strong client relationships because our reputation with you matters most
  • All of our clients will speak very highly of us, we’ll even provide you their contact information
  • We have no long-term contracts, so there’s no stuck feeling
  • We’re honest and set realistic expectations. No smoke and mirrors. No games.

Plan of Action for Philadelphia SEO

Dominate local rankings

Our Plan of Action takes us through numerous steps to develop a strategic plan tailored specifically for your business. Because SEO is an on-going growth process, we divide the process into two parts: initial and monthly. Though the first phase is considered “initial”, often times we have to revisit certain tasks routinely to ensure your SEO strategy continues to evolve. Please understand, this is an overview of the process and is subject to pivoting based on your specific needs, competition, algorithm updates, and results. Every strategy is unique to it’s respective business.

Initial Phase

  • Comprehensive audit of your entire website
  • Analyze current keyword rankings and opportunities
  • Develop a keyword strategy for new keywords, key-phrases and opportunities
  • Competitor research into strength of website and content
  • Competitor research for keyword rankings
  • Competitor research in SERPs (search engine results pages)
  • Review technical optimization opportunities (schema, mobile responsive, etc)
  • Implement technical optimization changes
  • Audit business citations
  • Develop SEO strategy for on-going growth

Monthly Phase

  • Prioritize opportunities at the beginning of each month
  • Develop high-quality content and landing pages for keywords, key-phrases
  • Develop high-quality city and service pages (where applicable)
  • Develop high-quality backlinks from local and niche authoritative websites
  • Website maintenance/audits: on-page optimization, site-maps, redirects, health
  • Monitor and track keyword ranking changes
  • Monitor and track competition in SERPs

How do you calculate your SEO monthly costs?

Your budget can dictate our time invested

Because everyone’s budget is different, we don’t advertise one set monthly cost or offer cookie-cutter SEO packages, but our minimum monthly retainer is $1000 per month. We’re a flexible Philadelphia SEO company that understands absolutely no business is created equal. We are capable of scaling our efforts to satisfy most reasonable budgets, but our suggested pricing is based on the time we need to invest to achieve the results you would expect and can vary depending on the quality of competition and the extent of the services you require. There are no hidden fee’s when working with our SEO agency and we offer complete transparency into our strategies. You can feel confident in knowing exactly what you’re going to get when working with us.

At the end of the day, we understand that SEO pricing may vary from agency to agency, but it’s important to understand when choosing the right Philadelphia SEO company, cheap SEO services will do a lot more harm than you would expect. We understand the value of our services, we’re incredible at analyzing competition and we know how to deliver growing organic results. We promise that our SEO pricing will always be fair. Take a few minutes to learn more about what our comprehensive SEO audit includes and take a deep-dive into our testimonials!

Jason Shaffer Group is a small Philadelphia SEO Company

Detailed reports included

The data in our reports is directly compiled from Google Analytics, Google Search Console, Google MyBusiness and SEMRush, then compiled into a snazzy PDF for easy interpretation. Once we generate a report, we’ll be more than happy to have a sit-down meeting to review our results and on-going progress.

We would love to setup a meeting with you!