Lancaster SEO Expert

I know one thing; Lancaster SEO services have become quite sophisticated over the past several years. As a top Lancaster SEO expert, I understand search algorithms and their quickly-adapting artificial intelligence. With these implementations by search engines, it’s easy to understand why you might be struggling with search visibility.

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Jason Shaffer, SEO Expert and Consultant

Trusted by notable brands like:

See what our clients say about us

Highly recommend Jason for SEO services. He is a seasoned professional, highly knowledgeable of the industry and using SEO to grow your business.

Stephen Lorefice
Local SEO Company Testimonial

JSG has been incredible to work with. Our site required some major updates on the development side of things and Jason knocked it out of the park. After one week of our updated site being live, we noticed a dramatic increase of leads. We’re looking forward to continuing our relationship with Jason as he continues to build our SEO and optimize our site.

Theresa Messenger
An SEO testimonial by Mark Sussman

Jason and I have worked together for a number of clients and I’ve seen how powerful his SEO strategies are. Rather than just asking clients for a list of keywords, Jason gets to know his clients’ product/service and then does extensive research to find those keywords that maximizes traffic to the client’s website. The results are increased sales.

Mark Sussman
GROW YOUR FOOTPRINT IN SEARCH

Benefits of Lancaster SEO

What sets my team and I apart from our competition is over 15+ years of genuine experience building and executing search engine optimization strategies that drive results without misleading our clients. We’re here to provide you the best Lancaster SEO services we can at a fair, reasonable monthly price structure with complete transparency and no hidden fees. When working with our team, you know precisely what you’re getting and what your set monthly payment is. If you’re looking for a reliable Lancaster SEO agency, the Jason Shaffer Group is here to help.

An essential benefit to working with our Lancaster SEO company is that we already have an understanding of how to identify, analyze, and set realistic goals to out-rank your competition. Actively monitoring your competition is necessary, from analyzing their current rankings and back-link profiles to watching how they react to your search engine ranking growth. Our custom-tailored SEO strategy will achieve higher rankings which results in;

  • increased organic traffic to your website,
  • increased brand awareness and authority,
  • increased value perception over your competition,
  • big ranking improvements and lasting results,
  • and most importantly, increased number of sales and leads.

What’s included with our services?

It’s important to understand there is no cookie-cutter strategy when it comes to Lancaster SEO. Every business is unique in its content, localization, products, and services. As search engines continue to make SEO more sophisticated through algorithm changes, and the implementation of RankBrain (artificial intelligence) and BERT (natural language processing), the need for high-quality content and a robust back-link profile becomes more important. With this in mind, to deliver your business the best results in organic search rankings, Google Maps, and Bing Maps, our SEO strategies are designed to address the critical elements of search engine optimization which include:

  • Develop a keyword strategy to target keywords that will drive traffic/leads
  • Optimize on-site architecture: meta, tags, headings, alt tags, internal linking
  • Optimize technical architecture: schema, redirects, performance, speed
  • Optimize content/landing pages for target keywords
  • Optimize Google/Bing maps and profiles
  • Develop backlinks from local and authoritative websites
  • Business citation management: name, address, phone number, business details
  • Monitor and track keyword ranking improvements
  • Optimize call-to-actions based on analytics, behavior flow, and user experience
  • Competitor analysis and monitoring

When faced with complex algorithms, to succeed in organic search, you must partner with a Lancaster SEO expert with genuine experience. Assessing campaign strategy and implementing key tactics on a scheduled basis is imperative to making sure your business stays in line with evolving best practices. Our Lancaster SEO agency will help your business dominate in search.

What’s involved with Lancaster SEO?

We know your website is not properly optimized for maximum search visibility. You probably receive a minimal amount of organic traffic related to non-branded keywords for types of products and services you offer. The lack of organic ranking results in minimal website conversion. Not being seen by potential customers in organic search results is incredibly frustrating. Worse is knowing these potential customers are finding your competitors instead. Having a well-designed site won’t get you far if the right people can’t find it.

The primary focus of Lancaster SEO is to increase the rankings of a website in a target geographic location in both the search results and map listings. Local SEO is an essential tool that must be included in your marketing strategy because most successful businesses in Lancaster, PA credit both referrals and Local SEO as their primary source of clients and customers. With a successful SEO strategy, your business will appear at the top of local and location-specific searches. If you’re looking to expand outside of a target geographic location, our national SEO and ecommerce SEO services will be a great fit, too.

Data-driven decision making

We pride ourselves on being analytical and making data-driven decisions. As we improve the search visibility of your business and increase website traffic, we will analyze critical metrics including bounce rate and behavioral flow, as well as “call to action” engagement, to make educated decisions on changes to “call to action” placement and lead generation techniques.

Learn more!

Take a few minutes to learn more about our entire service portfolio, and how we will be able to help your business grow.

Grow your business with the Jason Shaffer Group!

We’re not a digital marketing agency – we’re an experienced, dedicated search engine optimization team that’s breaking the traditional boundaries that large agencies have built. Get the results you deserve.