Lancaster SEO Company

It’s time you work with a reputable Lancaster SEO company that delivers outstanding results and stands by our high quality services.

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Trusted by single Entrepreneur’s to Company’s with over 70+ locations Nationwide.

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Why choose our Lancaster SEO Company?

You’re here because your website is not properly optimized for maximum search visibility. You probably receive a very limited amount of organic traffic related to non-branded keywords referring to the types of products and generic services you offer. This results in very little website conversion. Not being seen by potential customers in organic search results is incredibly frustrating. Worse is knowing these potential customers are finding your competitors instead. What can you expect from a Jason Shaffer Group SEO strategy?

  • Higher search rankings for branded/non-branded keywords
  • Increased organic traffic to your website
  • Increased brand awareness and authority
  • Increased number of sales and leads
  • Big improvements and long-lasting results
  • Increased value perception over your competition

SEO has many different moving parts that need to be fine-tuned in order to achieve success in SERPs (search engine result pages) and Google Maps. Google has made it abundantly clear that only authoritative sites delivering content that relates to the users’ search intent will receive increased rankings in search results. With this in mind, to deliver your business the best results, our SEO strategies are designed to address the critical elements of search engine optimization resulting in higher rankings for your business.

Another benefit to working with our Lancaster SEO company is that we already have an understanding of the local market and competition. Understanding and actively monitoring your local competition is necessary, from analyzing their current rankings and backlink profiles to watching how they react to your search engine ranking growth.

Lancaster SEO Critical Elements

It’s important to understand there is no cookie-cutter strategy when it comes to search engine optimization, as every website is unique in it’s content, localization, products, services and most important, the business it represents: yours. As Google continues to make SEO more sophisticated through algorithm changes and the implementation of AI (artificial intelligence), the need for high-quality content and a diverse backlink profile becomes more important. Our search engine optimization strategies address the critical elements needed to achieve success, which include:

  • Keyword research (volume, competition, branded/non-branded)
  • On-site architecture (meta, tags, keyword density, alt tags)
  • High-quality content generation
  • Technical SEO (schema, redirects, performance, maintenance)
  • Building a strong backlink profile
  • Internal link structuring
  • Outbound link structuring
  • Citation management (auditing and building)
  • Optimization of Social profiles
  • Google Maps optimization
  • Website maintenance
  • Monitor and track keyword ranking changes
  • Monitor and track competition

Realistically, there are over 200 ranking factors utilized by Search Engines. As part of our partnership and Jason Shaffer Group’s commitment to excellence, we will assess and prioritize these factors on a monthly basis to improve the ranking of your website for specific keywords and an evolved keyword strategy. Depending on the competitiveness of certain keywords, it’s not uncommon for initial strategy implementation to take six to twelve months for results to be observed directly in SERPs (search engine result pages).

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Lancaster SEO Company Jason Shaffer Group

✓ Higher search rankings!
✓ Increased organic traffic!
✓ Increased brand visibility!
✓ Increased sales and leads!
✓ Real, lasting search rankings!

Real, honest results from a hard-working, local SEO Company.

What are you waiting for, get an SEO audit right now.

Lancaster SEO Plan of Action

Our Plan of Action takes us through quite a few steps to develop a strategic plan tailored specifically for your business. Because SEO is an on-going growth process, we often times revisit certain tasks to ensure your SEO strategy continues to evolve. Please understand, this is an overview of the process and is subject to pivoting based on your specific needs, competition, algorithm updates, and results. Every strategy is unique to it’s respective business.

  • Comprehensive audit of your entire website
  • Analyze current keyword rankings and opportunities
  • Develop a keyword strategy for new keywords and opportunities
  • Competitor research into strength of website and content
  • Competitor research for keyword rankings
  • Review technical optimization opportunities
  • Implement technical optimization changes
  • Audit business citations
  • Develop SEO strategy for on-going growth
  • Prioritize opportunities at the beginning of each month
  • Develop high quality content/landing pages for target keywords
  • Develop high quality city/service pages
  • Develop high-quality backlinks from local, authoritative websites
  • Website maintenance: audits, on-page optimization, site-maps
  • Monitor and track keyword ranking changes
  • Monitor and track competition ranking changes

What are your monthly SEO costs?

Because everyone’s budget is different, we don’t advertise one set monthly cost or offer cookie-cutter packages. We are a flexible Lancaster SEO company that understands no business is created equal. We are able to scale our efforts to fit within most reasonable budgets, but our quoted pricing is based on the time we need to invest to achieve the growing results you would expect and can vary depending on the quality of competition and the extent of the services you require. There are no hidden fee’s when working with our agency and we offer complete transparency into our strategies. You will know exactly what you’re going to get when working with us.

We understand that SEO pricing may vary from agency to agency, but it’s important to understand when choosing the right SEO company, cheap SEO services will do a lot more harm than you would expect. We understand the value of our services, we’re incredible at analyzing competition and we know how to deliver growing results. Our SEO pricing will always be fair. You can expect us to monitor your competition, identify monthly opportunities and implement the appropriate changes to our on-going SEO efforts each month.

We’re highly rated (if not top rated) in the Lancaster, PA market for most SEO terms. We’re not gloating but demonstrating that if we can rank well in our own industry against industry-specific competitors, surely we’re going to be an incredible benefit to you and your business. You have absolutely nothing to lose by talking with us.

Jason Shaffer
Founder and Strategist

Meet Jason Shaffer, Founder.

I’ve had a passion for search engine optimization since 2006. In 2012, I decided it was time to leave Verizon Wireless and go to bat for business owners, resulting in the formation of our SEO company, Jason Shaffer Group. I wanted to build a small group of passionate professionals that resonated a “no bullshit, all results” brand (sorry to get vulgar). I can’t stress enough the importance of building trusting relationships, it’s our core value and what we’ve been founded upon. At the end of the day, our reputation means everything – we’re not successful until we’re confident you’ll speak highly about working with my team and I.

Why do I want you to choose my team and I?

  • We believe in complete transparency of our process and how we work to provide you results
  • We have a proven track record of success with small businesses and large well-known brands
  • We believe in strong client relationships because our reputation with you matters most
  • All of our clients will speak very highly of us, we’ll even provide you their contact information
  • We have absolutely no long-term contracts, so there’s no stuck feeling
  • We’re honest and set realistic expectations. No smoke and mirrors. No games.