Harrisburg SEO Company

We’re going to help you dominate Harrisburg local search because we understand that losing customers through organic search is incredibly frustrating.

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Why work with a Harrisburg SEO Company?

Local team, best results

You’re here because your website is not properly optimized for maximum search visibility. You probably receive a very limited amount of organic traffic related to non-branded keywords referring to the types of products and generic services you offer. This results in very little website conversion. Not being seen by potential customers in organic search results is incredibly frustrating. Worse is knowing these potential customers are finding your competitors instead. What can you expect from a Jason Shaffer Group SEO strategy?

  • Higher search rankings for both branded and non-branded target keywords
  • Increased organic traffic to your website
  • Increased brand awareness and authority
  • Increased number of sales and leads: retail, phone, email, eCommerce
  • Big improvements and long-lasting results
  • Increased value perception over your competition

SEO has many different moving parts that need to be fine-tuned in order to achieve success in SERPs (search engine result pages) and Google Maps. Google has made it abundantly clear that only authoritative sites delivering content that relates to the users’ search intent will receive increased rankings in search results. With this in mind, to deliver your business the best results, our SEO strategies are designed to address the critical elements of search engine optimization resulting in higher rankings for your business.

Another benefit to working with our Harrisburg SEO company is that we already have an understanding of the local market and competition. Understanding and actively monitoring your local competition is necessary, from analyzing their current rankings and backlink profiles to watching how they react to your search engine ranking growth.

Harrisburg SEO Critical Elements

We’re built for transparency

It’s important to understand there is no cookie-cutter strategy when it comes to search engine optimization, as every website is unique in it’s content, localization, products, services and most important, the business it represents: yours. As Google continues to make SEO more sophisticated through algorithm changes and the implementation of AI (artificial intelligence), the need for high-quality content and a diverse backlink profile becomes more important. Our search engine optimization strategies address the critical elements needed to achieve success, which include:

  • Keyword research (volume, competition, branded/non-branded key-phrases)
  • On-site architecture (meta-data, title tags, keyword density, alt tags)
  • High-quality content generation
  • Technical SEO (schema, redirects, website performance, maintenance)
  • Building a strong backlink profile
  • Internal link structuring
  • Outbound link structuring
  • Citation management (auditing and building)
  • Optimization of Social profiles
  • Google Maps optimization
  • Website maintenance
  • Monitor and track keyword ranking changes
  • Monitor and track competition

Realistically, there are over 200 ranking factors utilized by Google. As part of our partnership and Jason Shaffer Group’s commitment to excellence, we will assess and prioritize these factors on a monthly basis to improve the ranking of your website for specific keywords and an evolved keyword strategy. Depending on the competitiveness of certain keywords, it’s not uncommon for initial strategy implementation to take six to twelve months for results to be observed directly in SERPs (search engine result pages).

Jason Shaffer, founder of SEO Company the Jason Shaffer Group

Meet Jason Shaffer, Founder.

I’ve had a passion for search engine optimization since 2006. In 2012, I decided it was time to leave Verizon Wireless and go to bat for business owners, resulting in the formation of our SEO company, Jason Shaffer Group. I wanted to build a small group of passionate professionals that resonated a “no bullshit, all results” brand (sorry to get vulgar). I can’t stress enough the importance of building trusting relationships, it’s our core value and what we’ve been founded upon. At the end of the day, our reputation means everything – we’re not successful until we’re confident you’ll speak highly about working with my team and I.

Why do I want you to choose my team and I?

  • We believe in complete transparency of our process and how we work to provide you results
  • We have a proven track record of success with small businesses and large well-known brands
  • We believe in strong client relationships because our reputation with you matters most
  • All of our clients will speak very highly of us, we’ll even provide you their contact information
  • We’re honest and set realistic expectations. No smoke and mirrors. No games.

Harrisburg SEO Plan of Action

Domination of your competitors.

Our Plan of Action takes us through quite a few steps to develop a strategic plan tailored specifically for your business. Because SEO is an on-going growth process, we divide the process into two parts: initial and monthly. Though the first phase is considered “initial”, often times we have to revisit certain tasks routinely to ensure your SEO strategy continues to evolve. Please understand, this is an overview of the process and is subject to pivoting based on your specific needs, competition, algorithm updates, and results. Every strategy is unique to it’s respective business.

Initial Phase

  • Comprehensive audit of your entire website
  • Analyze current keyword rankings and opportunities
  • Develop a keyword strategy for new keywords, key-phrases and opportunities
  • Competitor research into strength of website and content
  • Competitor research for keyword rankings
  • Competitor research in SERPs (search engine results pages)
  • Review technical optimization opportunities (schema, mobile responsive, etc)
  • Implement technical optimization changes
  • Audit business citations
  • Develop SEO strategy for on-going growth

Monthly Phase

  • Prioritize opportunities at the beginning of each month
  • Develop high-quality content and landing pages for keywords, key-phrases
  • Develop high-quality city and service pages (where applicable)
  • Develop high-quality backlinks from local and niche authoritative websites
  • Website maintenance/audits: plug-ins, on-page optimization, site-maps, redirects
  • Monitor and track keyword ranking changes
  • Monitor and track competition in SERPs

How do you calculate your SEO monthly costs?

Your budget can dictate our time invested

Because everyone’s budget is different, we don’t advertise one set monthly cost or offer cookie-cutter packages. We are a flexible Harrisburg SEO company that understands no business is created equal. We are able to scale our efforts to fit within most reasonable budgets, but our quoted pricing is based on the time we need to invest to achieve the growing results you would expect and can vary depending on the quality of competition and the extent of the services you require. There are no hidden fee’s when working with our agency and we offer complete transparency into our strategies. You will know exactly what you’re going to get when working with us.

We understand that SEO pricing may vary from agency to agency, but it’s important to understand when choosing the right SEO company, cheap SEO services will do a lot more harm than you would expect. We understand the value of our services, we’re incredible at analyzing competition and we know how to deliver growing results. Our SEO pricing will always be fair. You can expect us to monitor your competition, identify monthly opportunities and implement the appropriate changes to our on-going SEO efforts each month.

Jason Shaffer Group Harrisburg SEO Results Graph
Jason Shaffer Group, LLC Award Winning Harrisburg SEO Company

Detailed reports included

The data in our reports is directly compiled from Google Analytics, Google Search Console, Google MyBusiness and SEMRush, then compiled into a snazzy PDF for easy interpretation. Once we generate a report, we’ll be more than happy to have a sit-down meeting to review our results and on-going progress.

We would love to setup a meeting with you!