BOSTON SEO COMPANY

Why work with our Boston SEO Company?

Since 2012, Jason Shaffer Group has built search campaigns for 250+ businesses with an outstanding client retention rate. Businesses in Boston who want a detailed, approachable, and strategic SEO company usually come to us after the last one went quiet, couldn’t deliver measurable results, or locked them into a year they couldn’t get out of. Here’s how we work instead. The team that puts together your proposal is the same team that handles the work, from strategy and implementation to ongoing campaign improvements. Nothing gets handed down to someone learning on your account, and there are no rotating account managers. You’ll know the people doing the work by name, and you can reach them by email, text, or phone when a question comes up.

Pricing is one flat monthly fee quoted in your proposal before anything starts. It covers the strategy, the work, the meetings, and the reporting, with no surcharges for asking simple or complex questions. There’s no contract holding you in place either. If we’re doing our job, you’ll want to stay. Every campaign is built to move numbers that matter the most to you, revenue from leads and sales. Rankings matter, but only because of what they produce.

• More calls, form fills, and orders from people already searching for what you sell
• Higher rankings for the products and services that actually make you money
• A stronger position in the map pack, where Boston buyers decide who to call
• A faster, cleaner site that converts more of the traffic you already have
• Search data that feeds your Google Ads, so the two campaigns sharpen each other
• Reporting that shows the lift and takes about a minute to read

Whether your customers are searching for a landscaper near Back Bay or an HVAC company in Dorchester, we build the campaign around the searches happening in Boston, based on actual search data and trends. That means the keywords people are using, the questions they’re asking, and the Google reviews showing up in map listings. Our Boston SEO company earns its value by helping you get competitive in all three, and by turning that visibility into leads and sales. If your market reaches past Greater Boston, the same team runs national and e-commerce campaigns, so the strategy grows with you instead of getting rebuilt.

Request a proposal and we’ll show you what we’d do first with the monthly number attached. If SEO isn’t the right fit for your timeline, we’ll say that too. Sometimes paid ads are the honest answer, and we’d rather tell you up front than spend a month of your budget finding out.

Included in our Boston SEO Services

Our Boston SEO services start with your search data. The plan is built from what people in your market actually type into Google, Bing, and now ChatGPT, and every piece of it points at the searches most likely to turn into a customer. Here’s what a campaign covers.

• Google Business Profile and Bing Places tuned for the map pack
• Keyword research and page content aimed at searches that convert
• Technical fixes to site structure, schema, redirects, and speed
• Calls to action tested against real visitor behavior
• Backlinks from relevant sites, built through outreach
• Google Merchant Center plus product and category pages
• Rank, traffic, and conversion tracking that shows what moved
• AI search optimization for ChatGPT, Claude, Gemini, and Perplexity

Your proposal names which of these matters first for your business. A company with solid rankings and a thin map presence needs a different workflow than a site that doesn’t show up for its own name yet, and starting in the wrong place costs you months. We’ll tell you where we’d begin and why before you commit to anything.

Referrals probably already bring you business. Local SEO brings in the people nobody referred, the ones typing “near me” into their phone with a problem to solve and no recommendation to go on. The map pack, your reviews, and the pages that answer their question are how you reach them, and unlike a referral, that traffic doesn’t depend on who your last customer happened to talk to. If your customers are spread across Massachusetts or the whole country, national SEO shifts the work toward competitive keywords and site authority, and e-commerce SEO does the same for product and category pages. Same team, same flat fee, so a campaign that starts local can grow without starting over.

Visibility in AI with Boston AI SEO Services

When someone in Boston asks ChatGPT, Claude, Gemini, or Perplexity who to hire, the answer gets assembled from the same places Google has always looked. Reviews, clear service pages, structured data, and mentions on sites those models trust. AI SEO, or generative engine optimization if you prefer the industry term, is the work of making sure your business is what gets pulled into that answer. The practical version is less exotic than it sounds. A model can’t recommend a business it can’t read, so your pages have to say plainly what you sell, where you sell it, and who it’s for. Our Boston AI SEO services use the same foundation as the rest of your campaign. The pages, reviews, and schema we build for the map pack are written so an AI can quote them too, which is why this isn’t a separate line item on your invoice.

We were early to AI tools inside the agency, and we use them for what they’re good at, reading search data at a scale no person could and spotting demand shifts in a market like Boston before they show up in your traffic. Our team still decides what gets implemented. With rigorous testing on our own campaigns and partnerships with other industry experts, we solve algorithm updates as they happen. Working with a Boston SEO agency that operates this way means your campaign keeps up as search moves, without you paying for experiments that don’t pan out. The full breakdown of what’s involved is on our Boston AI SEO services page.

Common Questions About SEO in Boston