Home builder SEO company image of new, custom home being framed and built

Maximize the visibility of your
home building company in search.

We’re here to work with you as a true SEO partner and help you grow.

HOME BUILDER SEO COMPANY

We’re an experienced SEO team that’s breaking the traditional boundaries that large agencies have built.

We’re ushering in a new era of client-focused SEO that values each client individually, breaking free from the constraints of out-of-touch, overpriced, cookie-cutter strategies from large, “one stop shop” digital marketing agencies that fail to deliver real growth in search. With over 15 years as a home builder SEO expert, our experienced team stays engaged with every client, providing direct communication, customized strategies without long-term contracts, and measurable results for businesses while adapting to constant changes in search engines.

Our track record includes working with home builders of all sizes, from established companies to small, independent builders looking for the right push to gain search visibility. Clients trust us because we consistently deliver, and our small team makes it easy to get real answers without delays or runarounds. Our expertise and results-driven approach have made us a trusted SEO partner, consistently ranked as a top custom home builder SEO company.

Your website should be working as hard as you, bringing in new customers, expanding your search visibility, and capturing people looking for custom home builder services. We know your time is valuable, let us give you a proposal today!

We’ll develop a search strategy tailored to your specific home-building services. With experience optimizing everything from custom builds and design-build projects to luxury homes and remodeling, our home builder SEO company can help you accelerate lead generation, impacting revenue and fueling long-term growth.

Our company have been using Jason for over 7 years and we could not be happier. He has helped our SEO and website evolve over the years, remaining current and relevant.

Shari Stewart / Google

JSG has exceeded our expectations over the last few years working together. Between our website overhaul, SEO, Adwords and overall knowledge of the digital world, we have been extremely happy with the continued results.

Jarryd Moyer / Google

Jason and his team have played a significant role in the growth of our business. We switched from another local marketing company to JSG several years ago, and the results have been great - and they're always responsive. Highly recommended!

Kyle Powell / Google

Read more of our reviews on Google.

Clutch SEO Company Recognition for Jason Shaffer Group

We're excited to announce that JSG has been recognized as a top Search Engine Optimization company for the 6th year in a row in 2024 by Clutch.co, a leading business services ratings and reviews company.

Custom home builder SEO services search results for local home building
Grow your business with SEO

Benefits of our Custom Home Builder SEO Company

What sets my team and I apart from our competition is over 15+ years of genuine experience building and executing search engine optimization strategies that drive results without misleading our clients. We’re here to work with you as a true SEO partner, providing you with the best custom home builder SEO services we can at a fair, reasonable monthly price structure with complete transparency and no hidden fees. My team and I operate without contracts because we feel long-term contracts develop a sense of over-commitment or uncertainty. Since we’re not a large agency, you’re not going to get outrageous pricing models, random account managers, or people with minimal experience. You’re going to get real-time communication that’s only an email, text message, or phone call away.

A significant benefit to working with our SEO company for home builders is that we already have an understanding of how to identify, analyze, and set realistic goals to out-rank your competition. Our custom-tailored SEO strategy will achieve higher search rankings, which result in;

  • increased traffic to your website,
  • increased search rankings for custom home services,
  • increased brand awareness and visibility online,
  • increased value perception over your competition,
  • improved website speed, load performance, and usability,
  • increased number of sales and leads: retail, phone, email

A visually appealing website won’t drive business if it’s buried in search results. Many successful custom home builders grow by combining referrals with strong local SEO strategies, and we’re here to help you do the same. If your company needs to reach beyond your local market, our national SEO services can help you reach even more customers and take your business to the next level.

Included in our Custom Home Builder SEO Services

It’s important to understand there is no cookie-cutter strategy when it comes to custom home builder SEO or custom home builder GEO. Every business is unique in its content, localization, and services. As search engines continue to make SEO more sophisticated through algorithm changes, and the implementation of AI (artificial intelligence) and natural language processing, the need for business reviews, high-quality content, and a complete back-link profile becomes more important. With this in mind, to deliver your business the best results in organic search rankings, Google Maps, AI Search, and Bing Maps, our SEO strategies are designed to address the critical elements of search engine optimization and generative engine optimization which include:

  • Optimize Google/Bing profiles for Map Pack ranking
  • AI Search/LLM optimization (ChatGPT, Perplexity, Google Gemini)
  • Keyword strategy to target keywords that will drive traffic/leads
  • Optimize on-site architecture (page titles/descriptions, headings, internal linking)
  • Optimize technical architecture (schema mark-up, redirects, performance, speed)
  • Build and optimize content/landing pages for target keywords
  • Develop backlinks from local and authoritative websites
  • Business and directory citation management
  • Daily tracking of keyword rankings (including competitor)
  • Optimize call-to-actions based on analytics, behavior flow, and user experience
  • Competitor analysis including their position in search results
  • We do offer Google Ads management for our SEO clients

Visibility in AI with Custom Home Builder GEO Services

Society continues to take steps forward in technology with AI search, emphasizing the needs of GEO (generative engine optimization), and it’s becoming a common talking point. While SEO sets your business up for success in popular search engines like Google and Bing, GEO is designed for generative answers on common AI platforms like ChatGPT, Gemini, and Perplexity. We pride ourselves on being early technology adopters within the SEO industry, making sure we’re ahead of the curve on AI search with our custom home builder GEO services – we would not be a reputable SEO company if we did not make sure our clients weren’t properly optimized now and into the future of technology. What does that mean as an custom home builder GEO company? That means we’re here to support your business in AI search as it grows in popularity, making sure your business is strategically positioned to maximize visibility in AI-generated responses.

With AI becoming more integrated into the lives of your target customers, we want our clients to adapt, stand out, and thrive. By leveraging the potential of GEO, we’re setting the stage for a shift in technology and visibility. We’re committed to innovation, quality, and understanding key data points and traffic sources. By partnering with us, you’re not just optimizing for the next wave of technology—you’re setting your company up for long-term success with our custom home builder generative search optimization company.

How Our Custom Home Builder SEO Agency is Using AI

Our custom home builder SEO agency leverages AI to analyze extensive data sets, uncovering the latest trends in search behavior and allowing us to formulate SEO strategies that are effective and highly adaptable. The predictive power of AI positions us uniquely, enabling us to foresee and adapt to shifts in popular keywords and search queries, which is critical in developing content that stays in step with the dynamic search engine algorithms. By utilizing AI, we stay ahead, anticipating changes in online search behavior and ensuring that our clients’ websites align with the latest search engine standards, enhancing their visibility and competitive edge. Our commitment to integrating cutting-edge technology into our SEO strategies means that when you choose our team for your SEO needs, you’re working with a team embracing a forward-thinking approach that keeps your search visibility ahead of the competition.

"The best, period. If you take your online presence seriously, JSG is who you want to do business with. Sharp, honest, detailed, and takes their craft very seriously. Being a business owner, I've done business with a lot of companies and few people I've dealt with can bring tech savvy, hard work, intelligence, and common sense all in one."

- Chris Reeder

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