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Search Engine Optimization in Harrisburg, PA

What is Search Engine Optimization?

Visibility for your business in search engines.

Search engine optimization, or SEO for short, is the structuring of a website to optimize for specific keywords on popular search engines for one clear goal: traffic. The structure, often based on a framework of rules (or guidelines) by popular search engines, is used to allow search engines to crawl, understand and rank your website based on content and relevance to people using search engines to find related information. Following the guidelines set forth by popular search engines, you’ll typically find the flow of a website to be favorable and optimized for page-speed, user experience and navigation.

Search engine optimization goes much deeper than structuring your website to follow specific guidelines. Depending you your business, you’re going to focus on a local, regional or national impact. If your business is capable of serving clients over 2,000 miles away, your search engine optimization strategy is going to be completely different than a business who serves clients within 25 miles. Understanding how potential customers or clients are trying to find resources, services or products in your industry through specific keywords or search phrases is a crucial step in the beginning stages of developing a search engine optimization strategy. Growing the authority of your website through reputation (5 star reviews), content, structure and a strong back-link profile follows closely behind keyword optimization to make your strategy impactful.

Search engines are constantly updating and modifying algorithms to improve performance and results delivered to it’s users. At the same time, certain algorithms are put into place to prevent black-hat methods of ranking a website quickly and unethically. In order to make sure your website is adhering to the guidelines set forth by search engines, taking advantage of positive ranking opportunities, utilizing quick-changing best practices and growing it’s page authority, you’re going to want to partner with a knowledgeable search engine optimization team. While it’s impossible to offer a specific time-frame for quick results due to uncontrollable variables, we require an initial contract (depending on your service) to give our services a chance to perform optimally. We promise, we’re the perfect fit for your business!

What’s involved in an SEO strategy?

Here’s how the Jason Shaffer Group tackles SEO.

When you hire Jason Shaffer Group, our first steps include a deep examination of your website, keywords, back-link profile and your competition. The information we find from our audit will be crucial in helping us develop and implement the appropriate search engine optimization strategy for your business.

If we’re optimizing for a local impact, we’ll start by building quality city/service pages based on local relevant keywords and long-tails. Then we’ll restructure the website where needed: including titles, meta data, natural content with optimal keyword density, internal links, relevant out-bound links, setup of 301 redirects, sitemaps, Google Search Console, Google Analytics and more. We’ll write content appropriate for those pages, develop relevant and targeted blog pieces and start building your websites authority through influencer outreach, mentions and directories. We will keep your website ahead with the latest initiatives by Google, the content fresh and constantly make changes to perform the best based on real traffic analytics. In local search, reviews and consistent NAP (name, address and phone number) are extremely important as well. We’ll audit and manage local citations monthly for accuracy while making the necessary changes needed to keep your business information consistent.

If we’re optimizing for a national impact, our strategy is a bit different from a local strategy. Unlike a local strategy, city/service pages aren’t nearly as important, but they still are. What’s most important is defining short-term and long-term goals based on keyword and search phrase volume. We’ll work to identify high-volume and low competition keywords and search phrases we can target through valuable content and quickly start ranking your website for, as well as identify high-volume and medium to high competition keywords and search phrases we can begin to rank for. The higher the competition, the longer (and harder) it can take to rank effectively for a specific keyword. We’ll build site authority through numerous best-practice techniques, develop quality content targeting specific keywords and search phrases, as well as begin link-building through keyword mentions, blog outreach and other means necessary.

Jason Shaffer Group Digital Marketing and Google Analytics Dashboard

Detailed monthly reports included

The data in our reports is pulled directly from Google Analytics, Google Search Console, Google MyBusiness and SEMRush, then compiled into a neat one-page PDF for easy digesting. As we have nothing to hide and want to prove the true nature of our services, we’ll even show you the data in a live environment in a sit-down meeting each month to review our on-going progress.

What is a real expectation?

Honestly, it depends on your competition.

While our initial contracts can be concerning to some potential customers, it’s important to know that real search engine optimization is an investment and a commitment, not to mention we need a fair chance to work our magic. You must understand, we do not have control over the rate in which Google updates their SERPs (search engine results pages), and depending on your competition, it can take time to climb the rankings, especially if you have a lot of competition. Most importantly, we’re only interested in finding the highest volume keywords relevant to your business, and growing your ranking and website authority to best dominate those keywords to drive the most traffic directly to you. We’re a no fluff, straight forward search engine optimization team, we promise!

How is your SEO pricing determined?

It involves our time and many other things!

The biggest determining factor of our pricing model is the time we invest to achieve growing results on a monthly basis: including identifying monthly opportunities, implementing the appropriate changes and our on-going SEO efforts each month which are detailed below. We will work with you to develop a custom strategy for your business based on your goals, needs and competition that fits neatly within your budget. Our packages, whether local SEO or enterprise SEO, are adjustable to fit the budget most comfortable for you within reason of realistically achieving the goals set forth. We are able to scale our efforts as mild or as aggressive as needed. The pricing determined below is what we feel is best to consistently drive great results for low to medium competition.

Local SEO

$699/per month with initial 6 month contract then Month to Month

✓ 5 high-value/relevant keywords and key-phrases optimized for
✓ 100 additional similar keywords and key-phrases
✓ 1 keyword focused, optimized rich blog posts
✓ Monthly keyword ranking reporting
✓ Monthly website traffic analytics reporting
✓ Monthly citation building, auditing and management
✓ Monthly building and auditing of sitemaps, 404s and 301s
✓ Monthly building of authoritative backlinks to drive authority
✓ Monthly competitor back-link analysis
✓ Monthly competitor search engine ranking monitoring
✓ Extensive keyword research; volume, trends, competition, long-tail
✓ Full website optimization: content, links, meta data, schema, page-speed
✓ Full website development: landing page optimization, city/service pages
✓ Full mobile website optimization and traffic analytics
✓ Unique creative content for keywords, pages, landing pages
✓ Call to action implementation based on analytics/behavioral flow
✓ Lead capture and generation forms
✓ Brand mention monitoring and outreach
✓ Outreach for blog authority and guest posting
✓ Outreach for social signals
Monthly website maintenance included

Enterprise SEO

$2499/per month with initial 6 month contract then Month to Month

✓ 20 high-value/relevant keywords and key-phrases optimized for
✓ 300 additional similar keywords and key-phrases
✓ 3 keyword focused, optimized rich blog posts
✓ Monthly keyword ranking reporting
✓ Monthly website traffic analytics reporting
✓ Monthly citation building, auditing and management
✓ Monthly building and auditing of sitemaps, 404s and 301s
✓ Monthly building of authoritative backlinks to drive authority
✓ Monthly competitor back-link analysis
✓ Monthly competitor search engine ranking monitoring
✓ Extensive keyword research; volume, trends, competition, long-tail
✓ Full website optimization: content, links, meta data, schema, page-speed
✓ Full website development: landing page optimization, city/service pages
✓ Full mobile website optimization and traffic analytics
✓ Unique creative content for keywords, pages, landing pages
✓ Call to action implementation based on analytics/behavioral flow
✓ Lead capture and generation forms
✓ Brand mention monitoring and outreach
✓ Outreach for blog authority and guest posting
✓ Outreach for social signals
Monthly website maintenance included

We would love to setup a meeting with you!