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Case Study – RT Machine

About RT Machine

RT Machine is one of the largest industrial woodworking machinery dealers in North America, with an 80,000 SQFT facility in the Williamsport, Pennsylvania area. With over 100 years of combined experience, eCommerce capability, parts, and an entire service team, RT Machine buys and sells woodworking machinery all over the world.

Campaign type: National SEO
Client Website:

Pain Points

RT Machine was not able to generate much business through their own website as their competitors dominated organic search positions. They had to rely on expensive external advertising placements to generate leads, which not only fluctuated in cost, but was not very reliable. Though it’s worked, they wanted to be competitive in organic search. RT Machine also uses a Web Development company for all site changes, upgrades, and maintenance.

Key Tactics

  • Implement an updated content strategy, site meta, internal linking
  • Deep competitor analysis for keywords and backlinks
  • Discover “buying” intent and “research” intent keywords
  • Implement link building strategy


increase in organic clicks from Google.


increase in lead generation.


keywords in the top 10.