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Case Study – Goalies Plus

About Goalies Plus

Goalies Plus operates from a 5,000 SQFT retail location in Harrisburg, PA and sells hockey player gear and goalie gear internationally through their eCommerce platform built on WordPress with WooCommerce integration. They pride themselves on incredible customer support through expert knowledge from pro-level hockey experience.

Campaign type: Ecommerce SEO
Client Website:

Pain Points

Goalies Plus has been a client of ours for over 2 years. Back at the end of 2017, Goalies Plus approached us with the problem that their current SEO company was unable to get results. They struggled to single digit sales per month, while their competitors were converting hundreds. Because Goalies Plus is much smaller, they’re unable to compete from a social strategy standpoint, so organic search ranking over their competition is imperative to their success – paired with re-marketing tactics.

Key Tactics

  • Developed better product descriptions
  • Implemented a better internal linking and product category strategy
  • Optimized images and products for mobile experience
  • Developed key landing pages for product vendors


increase in organic clicks from Google.


increase in ecommerce sales


keywords in the top 10.